23Zero at the California Overland Adventure & Power Sports Show 2025 — You’re Invited!

From September 13–14, join us at the Sonoma County Event Center in Santa Rosa, California for a weekend of adventure, power sports, and community at the California Overland Adventure & Power Sports Show.

We’re extra proud and honored to be a 2025 Show Sponsor of this incredible event, come find us at Booth #312 and see all of our #MADEBETTER gear. Whether you’re passionate about overlanding, camping, or powersports, this show has something for everyone. We highly encourage your attendance for amazing deals and show specials.

📍 Where It’s All Happening: Booth #312

Event Location: Sonoma County Event Center
Address: 1350 Bennett Valley Rd | Santa Rosa, CA 95404

Overnight camping is available on-site at the Sonoma Fairgrounds RV Park, so you can stay close to the action all weekend long.

🎪 What to Expect at the California Overland Adventure & Power Sports Show

🚙 Wild About Overlanding?

• Tour the latest overlanding vehicles
• Check out rugged off-road campers
• Climb up into rooftop tents
• Demo the newest outdoor gear
• Meet and chat with brand experts (including us at 23Zero!)

🌄 The Great Outdoors is Calling!

• Gear up with camping & hiking essentials
• Try on high-tech performance apparel
• Book your next adventure trip
• Stay safe with GPS units & first-aid kits
• Bring your outdoor-loving crew along for the ride

🏍️ Love Power Sports?

• Explore ATVs, UTVs & motorcycles
• Demo street, beach & mountain e-bikes
• Upgrade your ride with lights, GPS & suspensions
• Get the right tires for your adventures
• Discover winches, recovery gear & more

🛠️ What to Expect from 23Zero at the Overland Adventure & Power Sports Show

We’re bringing some of our most exciting new gear and crowd favorites to Sonoma — and yes, there will be special show pricing available only at our booth #312!

🌅 Armadillo Horizon Series Rooftop Tents

Our brand-new Armadillo Horizon Series roof top tents will be on full display. This innovative design blends 23Zero’s rugged durability with next-level comfort — and Sonoma is your chance to climb in, see it up close, and take advantage of exclusive show pricing.
👉 Explore the Armadillo Horizon Series

🚿 Rask Shower System

One of our best sellers — the Rask Shower — is coming to Sonoma. Compact, versatile, and built for the road, it makes staying fresh on the trail easier than ever.
👉 Check out the Rask Shower

🍷 Bottle Sling — Perfect for Wine Country

Since we’re setting up right in the heart of California wine country, we had to bring the 23Zero Bottle Sling! This clever carrier holds up to three bottles of wine (or your beverage of choice) and keeps the good times rolling at camp.
👉 See the Bottle Sling

Stop by the 23Zero booth #312 to demo these products in person, grab special pricing, and chat with our team about how we can outfit your next adventure.

🗓️ Mark Your Calendar

Saturday, September 13, 2025
🕙 10am–5pm — Show open
🎪 Full day of exhibits, demos, and hands-on experiences

Sunday, September 14, 2025
🕘 10am–4pm — Show open
🎟️ Last chance to explore, connect, and check out the latest from 23Zero

🌍 Why Sonoma County?

Sonoma County is more than just wine country — it’s an adventurer’s paradise. With its mix of rolling vineyards, rugged coastline, and nearby mountains, it’s the perfect backdrop for a weekend dedicated to exploring the outdoors and powering up your adventures. Did we mention overnight on-site camping? It’s the perfect way to experience all Sonoma County has to offer.

🎟️ Ready to Join Us?

Tickets are available now — grab yours early and secure your spot at this year’s show:
👉 Get Your Tickets Here

Come see us at the 23Zero booth #312 during the California Overland Adventure & Power Sports Show 2025. As a Title Sponsor, we’ll be showcasing our Made Better gear, answering your questions, and celebrating the spirit of adventure with the overland community. All this and more at booth #312.

Let’s Get Outfitted. Get Inspired. Get Going.

— The 23Zero Team