In a marketplace brimming with outdoor products all competing to be the cheapest and best, we have instead, consciously aimed to deliver adventure products that set a benchmark offering unmatched quality for exceptional value. 

You can sell a better product cheaper, but you can’t make a cheap product better.

23 Zero is a brand that enthusiasts trust and is synonymous with crafting superior outdoor products designed to withstand the rigors of nature while enhancing the joy of exploration. But what sets 23 Zero apart from the rest and what makes our products stand out in this competitive landscape?

Exceptional Value: 

We understand that you, the discerning consumer, seek products that not only meet your needs but also exceed your expectations, whether it’s for a weekend getaway or an extended expedition. We diligently strive to craft exceptional outdoor products and set their prices accordingly. Instead of conforming to the lowest end of the market with a predetermined target price, we prioritize quality and integrity, ensuring that our offerings maintain their value without compromising on features.

Unmatched Quality:

When it comes to quality, 23 Zero products consistently set the bar high which shines through in every stitch. Our range embodies durability, reliability, innovation, and meticulous craftsmanship to ensure each item is engineered to withstand the toughest outdoor adventures. E-commerce presents a challenge for buyers – comparing products online is complicated. Images often obscure many small details or appear to mimic higher-quality brands. Upon closer examination, one might not notice missed or altered details, such as inferior fabric, thinner aluminum, or the omission of crucial features designed to enhance durability and usability in adverse weather conditions. Consequently, these discrepancies can lead to purchasing a product that fails to perform as expected. At 23 Zero, quality is non-negotiable in everything we do. Each product is designed to perform in the harshest conditions or simply provide comfort during a night under the stars and will stand the test of time and usage.

Comfort and Functionality:

While durability is paramount, 23 Zero understands that comfort should never be compromised. That’s why each product is thoughtfully designed with the end user in mind. From intuitive setup mechanisms, to technological advancements, to ergonomic features, every aspect is geared towards enhancing the outdoor experience. Whether you’re setting up camp in the wilderness or embarking on a cross-country road trip, 23 Zero products provide the perfect blend of functionality and comfort.


In an age where environmental sustainability is paramount, 23 Zero is committed to minimizing its ecological footprint. From sourcing eco-friendly materials to implementing energy-efficient processes, the brand strives to uphold standards of environmental stewardship to not only reduce its impact on the planet but also ensure that future generations can continue to enjoy the great outdoors.

Customer-Centric Approach:

Our commitment to excellence extends beyond the product itself. We believe in forging lasting relationships with our customers, understanding their needs, and providing unparalleled support every step of the way. From pre-sales inquiries to after-sales service, our dedicated team is always on hand to assist and ensure a seamless experience. We listen to our customers’ feedback attentively, using it to drive continuous improvement and innovation, thereby ensuring that our products evolve in tandem with their needs.

Endorsement by Outdoor Enthusiasts:

Perhaps the most compelling testament to the quality of 23 Zero products is the unwavering endorsement of outdoor adventurers worldwide. From weekend warriors to seasoned explorers, customers consistently praise the durability, performance, and reliability of 23 Zero gear. Whatever the activity – wheeling, fishing, off-roading, camping, and so much more – adventurers trust 23 Zero to deliver products that enhance their outdoor pursuits.

Innovative Design:

At the heart of our products lies a commitment to innovation which is woven into the DNA of every product we create. We believe in pushing the boundaries of conventional design to enhance our products through continuous development and refinement, leveraging over 25 years of experience spanning three countries. Below, we aim to spotlight key details that distinguish us and elucidate the rationale behind their design or construction. Understanding these intricacies will ideally empower you to make informed decisions when selecting a product, appreciating the depth of craftsmanship and materials involved.

Light Suppression Technology®

LST® is a leading-edge fabric technology combining a UV treatment and an advanced Polyurethane textile application resulting in reduced heat transfer and protection from UV rays. Our RTT’s maintain up to 15% cooler temperatures inside the tent and there is almost zero light penetration until any windows are opened. You can sleep better than ever in our roof-top tents without being woken by the rising sun or the summer heat.

ECO13B Sustainable Fabric

ECO13B fabric is 100% certified recycled 900D Polyester Oxford produced using recycled PET bottles – 13 PET bottles create one square meter of fabric. What would otherwise be headed for oceans and landfill, is now transformed into quality 23 Zero outdoor gear. This fabric results in huge energy savings and significantly less petroleum and chemical use during fiber production bringing sustainability to our industry.