SEMA 2025: AFE Power Features 23Zero
December 15, 2025
Every year, SEMA sets the tone for where the automotive and off-road world is headed, and 23Zero at SEMA is a perfect reflection of that momentum. It’s where innovation meets spectacle, where fabrication skill becomes rolling art, and where the most capable overland rigs in the country get their moment under the lights.
For 2025, one build stole the attention of overlanders and truck enthusiasts alike: AFE Power’s Ram 1500 RHO Overland rig, equipped with a trio of premium 23Zero products — the Armadillo Horizon 2 rooftop tent, the Peregrine PRO 6 Arm 270° Awning (Right), and the Rask Camping Shower Tent.
For us at 23Zero, seeing our overlanding gear featured on a SEMA build isn’t just exciting — it’s a testament to the performance, durability, and trust our products have earned in the overland community. For a deeper dive into the performance upgrades and fabrication details behind this rig, you can explore AFE Power’s full Ram RHO Overland Build breakdown on their website.
The AFE Power Ram 1500 RHO — A 540-HP Overland Beast
The Ram 1500 RHO is already a headline grabber, engineered around the twin-turbo 3.0L Hurricane engine putting out a staggering 540 horsepower and 521 lb-ft of torque. AFE Power didn’t just refine it — they pushed it further.
Their 2025 SEMA build showcased:
- AFE cold air intakes
- AFE exhaust systems
- AFE performance electronics
- AFE skid plates and protection
- A complete overland equipment suite
The result? A truck that pulls double duty: part desert-runner, part expedition-ready overlander — a perfect platform for showcasing real-world capable gear.
Why 23Zero SEMA Overland Builds Matter
SEMA is more than a show — it’s a proving ground. The rigs that earn spotlight placement are the ones builders trust to represent innovation and functionality in front of the entire industry.
Overland-specific builds have surged in popularity at SEMA, reflecting a massive shift in consumer interest toward:
- purpose-built adventure rigs
- functional camping systems
- premium rooftop tents
- adaptable shelter solutions
- off-road ready comfort
AFE’s decision to build their RHO as an overland rig — not just a performance truck — shows just how dominant the overlanding category has become and it’s clear it’s here to stay.
23Zero Gear Featured on the 2025 AFE Power SEMA Build
SEMA rigs don’t get built with “good enough” equipment. Everything selected has to be show-worthy, rugged, reliable, and visually striking. Here’s the gear AFE chose from 23Zero to complete their RHO build.
Armadillo Horizon 2 — The Premium Hardshell Rooftop Tent Setting the 2025 Benchmark
The Armadillo Horizon 2 wasn’t just placed on this SEMA build — it was featured.
Widely regarded as the best rooftop tent of 2025, the Horizon 2 represents the next generation of hardshell roof tent design, earning its reputation among overlanders, reviewers, and industry insiders for its:
- lightning-fast deployment
- exceptional four-season durability
- rugged aluminum hardshell construction
- aerodynamic profile ideal for cars, trucks, and off-road vehicles
- class-leading interior comfort
For a build where both form and function matter, the Armadillo Horizon 2 delivers on every front. It looks right at home atop the RHO — purposeful, refined, and expedition-ready.
This is exactly the type of tent SEMA rigs are built to highlight: premium craftsmanship with real-world performance at its core.
Armadillo Horizon 2: Premium Hardshell Rooftop Tent for All-Season Adventure (Left Open Only)
In stock (can be backordered)
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Peregrine PRO 6 Arm 270° Awning — Right Side Coverage, Show-Stopping Presence
If the Horizon 2 is the hero, the Peregrine PRO 6 Arm 270° Awning is its perfect counterpart.
On the AFE Power build, the right-side deployment gave the RHO a massive footprint of usable shelter — an essential piece of any proper overland system. The awning delivers:
- a true 270-degree freestanding coverage arc
- reinforced hinges and arms for rugged environments
- rapid deployment
- excellent wind resistance
- a visually dominating presence ideal for show builds
Even on a floor crowded with overland gear, the Peregrine PRO’s structure and geometry make it instantly recognizable.
Rask Camping Shower Tent — Compact, Functional, and SEMA-Ready
Great overland rigs are built on systems, and the Rask Shower Tent ties the build together with a modular, private enclosure that works for showers, changing, or quick roadside gear swaps.
Its small footprint expands into real-world usability — exactly the type of accessory that elevates a SEMA build from “cool display” to “complete overland solution.”
23Zero From SEMA Showcase to Real-World Adventure
The best part about AFE’s 2025 SEMA RHO build is this:
Everything showcased is functional.
These aren’t props or custom one-off fabrications — they are real pieces of equipment that overlanders use every day.
- The Horizon 2 provides an unmatched sleeping environment.
- The Peregrine PRO 6 creates essential all-weather shelter.
- The Rask Shower Tent adds privacy and versatility to overlanding and camp setups.
This SEMA build represents the exact blend of capability and comfort modern overlanders demand.
Inspired by the AFE Power SEMA Build? Here’s How to Build Your Own Rig
If this RHO build has your wheels turning, here’s where to start:
- Armadillo Horizon 2 Premium Hardshell Roof Tent — the best roof tent for 2025
- Peregrine PRO 6 Arm 270° Awning (Right) — unmatched coverage
- Rask Camping Shower Tent — the foundation of privacy for any full camp system
Pair these with the right suspension, armor, and gear upgrades, and you’ll be well on your way toward a capable, comfortable, SEMA-inspired overland rig.
What This SEMA Build Means for 23Zero
Seeing 23Zero gear on a SEMA build — especially one from AFE Power — is more than a milestone. It’s validation. To learn more about who we are and what drives our innovation, explore the story behind 23Zero.
It shows that:
- our products meet the demands of high-performance builders
- our designs stand out in one of the most competitive environments in the industry
- the overlanding world recognizes 23Zero as a leader in premium outdoor gear
The 2025 SEMA Show highlighted innovation, craftsmanship, and capability — and we’re proud that 23Zero was part of a build that captured all three.
Here’s to many more rigs, adventures, and milestones ahead.
Watch the AFE Power SEMA 2025 Recap
AFE Power’s official SEMA 2025 recap featuring the Ram 1500 RHO Overland Build equipped with 23Zero’s Horizon 2, Peregrine PRO 270° Awning, and Rask Shower Tent
To see more of the builds and behind-the-scenes moments from this year’s show, you can also visit AFE Power’s official SEMA 2025 recap article.
👉 Read next: SEMA 2025 Overland Build Walkaround: Cognito Motorsports & LiquidSpring
Happy Camping!
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